Until recently, I've use almost exclusively inexpensive, big brand deodorants that you can find in almost any American drugs store. I've used Degree, Axe, Old Spice, Dove, Right Guard, just to name a few. I've never purchased the same scent twice because there hasn't been one that I didn't grow tired of rather quickly. They all seemed to work well enough with my body chemistry, and they all seemed to last long enough, but what good is that when you're never really content with how it makes to smell? They were all better than my "natural scent," but they all were a bit too chemically for my tastes in the long run. Pros: (1) The scent. I personally love it. It has gotten a broad range of reviews from other people I've had smell it, but more people seem to like it than dislike it. Everyone agrees it is free of the "chemical" smell of the cheaper, big brand deodorants. (2) Appearance. Yes, I like the packaging. It's a minor consideration, I'll admit, but I like the cylindrical shape over whatever you'd call the normal rectangular shape that most big brands favor. Cons: (1) The price is high. (2) It doesn't seem to last as long as other brands, but I'd imagine that has to do with it's reliance on natural, non-irritating ingredients. I'd say i get a good 10-12 hours of good scent during non-strenuous activity, but it does not hold up well as an antiperspirant after a workout (nor should it, really, given that it's just a deodorant). I was skeptical that any scent could be worth the significant upcharge to the world of ~$20 deodorants, but for my tastes, I'd say that this one is worth it (as an indulgence - both the price and quality of the scent make me think of deodorant as more of a luxury now!) It's hard to call it great value across the board, since some polling on my end didn't seem to yield a consensus that this deodorant smells as great as I think it does. Be warned that it is definitely potent. But I like the way I smell wearing it, and to be honest and selfish, no one spends as many hours around me as I do, so that's my number one priority. I do not have sensitive skin, so the natural ingredients don't provide huge value in that regard. But, this also means that my recommendation is a huge vote in favor of the scent, and I think that the fact I find this deodorant to be worth its price WITHOUT getting any special added comfort from the all-natural, sensitive skin formula means it has GREAT potential value for anyone who is constrained to pick amongst sensitive skin deodorant options. I give this 5 stars, but because of the high price I'd call it a tepid 5 instead of an enthusiastic 5.