(The first photo is without flash, the second is with the flash. The actual product's color is closer to the swatch in the second photo.) I have been looking for a true brown lip color, and when I saw this on Amazon at its very reasonable price, I ordered it. I was worried that it would be a lot lighter or warmer than it looked on the website, but I was happy to see the color I got was very very close to the color depicted in the Amazon images. I’ve never come across a lip formula like this. It's almost like a dry, but moist, paste. It's difficult to describe the consistency. I think I was anticipating a gloss, or more of a liquid lipstick performance. But this product is like neither of those. If you took a matte lipstick, chopped it up, then put it into a gloss applicator, that would come pretty close to what working with this product feels like. That being said, after I got used to the initial sort of weird way the product was applying, the color went on easily, and I could build it up to a deeper/more opaque shade after the first translucent layer (which was a nice color also.) “Love You Smore” is a very true, deep brown- it reminded me of chocolate frosting- toward the cooler end of the scale. But it isn't a greyish or blue-looking brown. It's just- brown. Brown lip colors tend to immediately go super burgundy or brick red on me for some reason. This one, I was very happy to see, did not do that. It stayed a nice, true, mid-tone brown. (Well- whatever my skin does to lip product did make it a slightly warmer brown on me, but I was still very pleased with the color.) The doe foot applicator is easy to work with. I applied and wore this lip product without any liner. It appears matte once it "settles" on the lips, but it isn't a super dry matte like a liquid lipstick. The product did initially go on kind of patchy, but I just kept applying and moving it around, and I achieved a nice layer of product with crisp edges. My lower lip was chapped when I applied it, and it went on just fine. In fact, the lip color obscured the dryness. I wore it for a couple of hours, and it didn’t get patchy or wear off. I didn’t eat anything with it on, but I could tell it was the kind of formula that would come off pretty much immediately if I did eat. (Edit: this is exactly what happened when I ate something.) I did drink water, and a bit of product transferred to the glass, but not enough to notice. It does have a bit of an odor. I don’t mind scented products, but for those who do, the scent goes away immediately, and is a very pleasant soft, sweet vanilla- quite like a marshmallow. I liked the scent, and didn’t notice it within a few seconds of applying the product. If I stuck my nose right up against the applicator, I could smell it. If not- nothing. I just wanted to give others a heads up. The product has absolutely no taste that I could detect. One thing- I could feel it on my lips. Not in an unpleasant way, but I was definitely aware that I was wearing a lip product. I rarely wear makeup these days, so if you wear lipstick daily, you may not feel it. But I could. For this reason, and for the fact that it feathered after about two hours, I only gave it four stars. In defense of the product, I usually always wear lip liner, so it may not have feathered with a liner. It wasn’t a mess after two hours, but it was definitely a bit blurry at the periphery of my lip line. On the whole, I recommend this product. For being so inexpensive, it has very good, very true color payoff, and it wears quite well. It wasn’t perfect, but I have yet to find a lipstick that is. I am very pleased with my purchase- I finally have a true brown lip color!- and would order this product again.
